Tagged deliverability.
Every post filed under “deliverability.”
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Deliverability for founders: warmup, bounce-pause, and SPF/DKIM/DMARC
Cold email lands in spam for boring, fixable reasons: unauthenticated domains, cold mailboxes sending too fast, and bounce rates that torch your reputation. Here's the founder's version of deliverability — what actually protects your domain, and what Overwise enforces by default so you can't shoot yourself in the foot.
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Cite-or-discard as a product primitive: how the MessageVerifier earns its keep
The MessageVerifier is a binary cite-or-discard gate on every draft the agent produces. Every factual claim has to point at evidence from the lead's context — or the draft is discarded and re-drafted. Why we built it as a primitive instead of a score, and what it costs.
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Cross-tenant cooldown: 7 days because we'd want it ourselves
When two of our customers independently find the same lead, the second one to send is silently held for seven days. Thirty days if the lead already replied. Neither customer sees the other. Here's why we built it that way, what it costs each tenant, and why the alternative — both customers firing in the same week — is the failure mode we refuse to ship.